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37



Immediate thirst in a dry room tile, 1970. Collection of Stephen Mir



First Bad Drawing, 1970. Collection of Stephen Mir

38


Then he attacked realism directly, by mocking it, particularly through its alleged reproduction in slick advertising images.
In the earliest phases, he arranged reproduced, copied or cut-out shapes on an open, neutral, flat space. He called these works "placement drawings."
These clearly representational fragments of magazine ads, or copies of such fragments, interacted in puzzling ways.
Reich was gradually entering the period which drew the most attention and became the subject of his one-artist show at the Crocker Art Museum in Sacramento, "Fool the Eye, Fool the Mind," in 2005.
It was perhaps the most significant exhibition in Reich’s career.
The collages and placement drawings evolved into "renderings" which comprised the Crocker show.
Drawn line became cut line became drawn cut line.

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